Brand Management 101

AN OVERVIEW OF BRAND MANAGEMENT 101

Discarding elaborate theories, models and jargon for common sense and street-smart advice, Brand Management 101 offers a refreshing new look into the world of Marketing based on lessons learnt in the real world. Whether you're a Marketer, a student or someone with an interest in the subject, you won't think of Marketing quite the same way again after reading Brand Management 101!

101 Lessons from real world Marketing-

What developing great TV advertising and dating have in common

Why shopping is like speed dating

What dealing with a burglar in your home can teach about defending against competition

What Greek mythology can teach you about pricing decisions

The Ps of Marketing no textbook teaches you about

...and many more

DETAILS ABOUT BRAND MANAGEMENT 101

Title:

Brand Management 101: 101 Lessons From Real-World Marketing

Publication Date:

May 2007

Pages:

215

Price:

USD 19.95

Indian edition- Rs 249

Publisher:

TABLE OF CONTENTS

REVIEWS OF BRAND MANAGEMENT 101

"Useful guidelines for brand builders in the form of 101 lessons from a field tested pro. Easy to read. Anyone working on brands can't help but find tips they can use."

- David Aaker

Chairman, Prophet Brand Strategy

Author, Brand Leadership and Building Strong Brands

"Never have lessons been so pleasant and easy to understand. After finishing Mainak Dhar's 101 lessons you'll be ready for any marketing exercise. This author has had hands-on experience and it shows clearly over these pages. Pay attention in this teacher's class!"

- Allein Moore

Editor, AdAsia

"A beautiful book about marketing. If you like advertising and marketing, this is an excellent book for you. On a par with David Ogilvy's at their best.

- Bookreview.com

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